Convergence UXStrategy What is convergence and what is important in UX in convergenceenvironment?
Cloud Service, Smart TV, Smart Phone, Smart Tablet,Social Service, Web OS, Social Browser. These are some of the words we usealmost every day. Internet service is no longer accessible through a PC and almostall the devices are connected to each other. So now, we can watch a moviestored on a tablet PC on TV and use a smart phone as a remote controller. Whatshould the UX look like in a convergent environment? On which areas do we needto focus our attention? What are the main changes? Can we apply the same UXprinciple? What does convergence mean to consumers? To answer these questions, CREVATE examined avariety of products, services and apps as well as consumer workshop where theparticipants carried out given missions. Through this process, we were able todefine convergence from consumer’s point of view and developed a strategic guidelinethat must be considered in convergence UX. Service Design forGonjiam Resort Service design for consumer experience at Gonjiam resort
Whatdo people expect from a resort? Isplaying same as taking a break? Gonjiam Resort asked CREVATE to develop a servicethat would satisfy consumers’ needs. The team applied service designmethodology. Firstly, we discovered consumers’ expectations through Observationand In-depth interview. From an unobtrusive getaway to a place for extraordinaryexperience, we found many different expectations of a resort from a diversegroup of consumers. We prepared a blue print of the overall service based onthe touch point area and experience journey in the resort. This revealed thepain points as well as differentiation point of Gonjiam Resort. Based on these findings, we were able toconduct an Ideation workshop at Gonjiam Resort where we developed ideas thatwould close the gap between the consumers’ needs and the current serviceprovided. 2020 FutureScenario What will be the life in 2020 like?
What will year 2020 look like? It is not easyto imagine 10 years ahead when the world is changing so quickly. Starting fromthis question, we worked with some other companies to develop future scenario,a story of year 2020. Thereare many ways to predict the future. Predicting without base data, tracking thechanges from past to present to find a pattern, trying to draw a specific timein the future or create the future based on current problems. Inthis project, we started from designing services that would be necessary in thefuture and searched relevant technology. A German company specializing in Foresightanalyzed the future trend, carried out ideation based on the trend, researchedthe technology that is necessary to realize these ideas. CREVATE was asked todevelop scenarios for 2020, in extension to the Home Appliance of the Futureproject in which we predicted 5 years ahead. 'Master of Fridge'Project New concept for refrigerator storage based on consumer needs The goal of this project was to develop a newstorage concept of a refrigerator that maximizes usability. The team analyzed the consumer usage behaviorof refrigerator from Housewife Idea Consultant project that was in progress atsimilar timing.
The team began with meeting three ‘masters ofstorage’ (Lee Younghee/ Hyun Jinhhee / Cho Yoonkyung) who appeared on the show‘Masters of Living’ (popular TV show in Korea, introducing people withextraordinary expertise in various areas). They were actively self-optimizingthe inconveniences of refrigerator compartment. We redefined the issues based on the insightsfrom the consumer research and masters interview for Ideation Workshop. Workshop involved Samsung Electronics, thethree master consumers, and the CREVATE team. Based on the data analysis, weshared our insights and developed ideas using ideation method of CREVATE. |