Springnote Identifyingproblems to develop new features and UI for the next-generation web serviceSpringnote Springnote is a Wiki-based web note service thatallows users to share and co-work on their notes. We began with meeting withthe users and conducted FGI. The group included a diverse level of users, fromheavy users to beginners. Diverse anthropomorphic methods at FGI revealed theusers’ perception on Spring note, which confirmed the gap between the providedvalue and the perceived value of the service as well as the biggest barrier.The research was followed by analyzing the new value of springnote, andrepositioning it to differentiate from other web services. User friendlyservice UI was derived after analyzing behaviors of different users, to improvethe usability and ease of the service. Smart Surrounding New itemand business model development While technology is increasing our convenience andexperience, the number of digital devices is increasing our fatigue every day. Inother words, the gap between the attention needed and the available resourcesis making us tired. How can smart technology decrease this difference? The goalof this project was to derive new items starting from the meaning of smartsurroundings and develop them to business model level. Firstly, we excavatedfive main areas of consumer environment from technology and consumer lifestyletrends. Then FGI with early adopters proved the needs on smart items. Followingthe research, we conducted ideation workshop based on the derived consumerneeds and items. We came up with new concepts for smart items and developed thetop three concepts after filtering. Each concepts were developed into detailedfeatures, possible benefits with profit model and marketability and werepresented with user scenarios.
S-line Validating new diet management service conceptthat incorporates online, mobile and offline area.
The effort to lose weight is almost a part of ournormal everyday life. SKT consulted Crevate to validate the attractiveness of anew on-off line diet service concept based on consumers’ needs. The serviceconcept connected mobile, online and offline to continuously provide theservice regardless of time and space. Crevate conducted in-depth research withvarious consumers as well as diet experts. The intimate interview was conductedby persona groups at a relaxing environment so that the interviewees werecomfortable enough to share their personal stories. The research mainlydiscussed their experience and validation of the service concept. Also, expertson the area shared the latest trends in the industry and confirmed themarketability of the new concept. Based on the key findings and insights fromthe consumers, SKT and Crevate went through idea generation workshop toredefine the value of the concept and restructured the service deliverychannels. Alive Toy New entertainment service concept covering both onand offline with user experience development
Kids are spending more time playing online gamesinstead of toys nowadays. SKT was initiating to develop a new concept for toysby connecting the reality and the virtual world. Crevate began the project withmeeting some elementary school students for interviews and observation to findout what they played with. This process also gave us insights on theirperception, attitude and behavior. Through analysis, their latent needs wereshown as a map, to define the opportunity area for SKT. We also talked withexperts to understand the industry and the latest trends. Synthesizing all thefindings, we generated ideas for a new toy by involving the client, gamedeveloper, designers. These were then made into prototypes for testing. Aftertesting the concept on kids, we were able to redefine the concept value andtarget to develop design principles for the new online service. New Market Trend US/JapanBook Publishing BM trend analysis and comparative analysis on precursors
Web services and blogs are threatening thetraditional offline publishing market while extending the concept of mediapublishing at the same time. Nowadays contents creation is not owned to professionalsonly- it is open to anyone who wishes to share their thoughts and stories.Moreover, new business models for online publishing is being released. Underthese circumstances, SKT started to look for the optimal online publishingservice that can give maximum satisfaction to consumers. This project dealtwith the next generation publishing on global scale, covering Korea, the US andJapan. We looked at the history of publishing industry both off line andonline/mobile market, and studied the latest trends to pinpoint thecharacteristics of publishing industry in each country. These findings werethen combined with user interface and publishing business scope to define theopportunity area.
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