Future Mobile UXConcept Prototype
Mobile phone have moved away from being onlya communication device long ago. Starting with iPhone, smart phone is becominga necessity along with other applications and services that previously were aluxury. The current experience on a mobile phone is amazing but it is clearthat there is infinite number of possibilities in the future of mobileexperience. The goal of this project was to create prototypes for the futuremobile UX concept. We divided the service into three main areas and presentedprototypes by combining a few concepts in one area. Samsung “HousewifeIdea Consultant" New ideas and concepts for household electronics
CREVATE was asked by Lifestyle Research teamof Samsung Electronics to develop new product concepts. We conducted HousewifeIdea Consultant project for six months, starting Sept. 2009. Month 2: Oven/Dishwasher
Smart Grid ServiceScenario
Smart Grid is the next-generation powersystem. It is a collection of various industries and service technologycombining IT in electricity production, transportation and consumption. Althoughthe grid has been provider-centric until now, interaction between providers andconsumers is the core of the smart grid process.
To develop Smart Grid service model fromconsumer’s perspective, SKT and CREVATE began this project with the keyquestion being ‘How can we make grid Smart from the consumers’ view point?’Firstly, we interviewed professors of relevant areas and experts in theindustry to identify the current status. We also interviewed housewives,residents of eco-friendly housing, and consumers in Jeju smart grid test bed todiscover user needs and insights as well as to redefine Smart Grid fromconsumer’s point of view. Based on the needs and insights found, we developedUser experience flow and conducted Idea workshop for Smart Grid business model.Final concept was developed from the ideas generated and the output included user-basedsmart grid scenario via storytelling method. 2015 HomeAppliance Future Scenario Future Scenario from 2015 Home Applianceideation and concept This project started from the question ‘What will the future look like?’ morespecifically, ‘What would Home Appliance will look like in 2015?’ To answer theproblem, CREVATE carried out In-depth interviews and workshop with housewives,the main users of home appliance. Because it is difficult for average consumersto come up with new ideas about future home appliance products, the teamstarted from the context of home, their living space. After consumer needs werediscovered, we conducted a workshop with the client redefining the meaning ofliving space. Lastly, we defined five main themes based on the various needs, newdefinition for space and trends. Concept ideas from the main themes werepresented as future scenario. Green HomeConsulting Energy saving living space design and conceptconsulting for eco-friendly lifestyle ‘Green’ has been one of the hottest keywordsduring the last decade and ‘green growth’ actions on mid-long term is actuallyhappening since the Korean government declared it as one of the significantnational challenges. On the other hand, household planning and corporatepractice still remain to be insignificant. From these issues, the HealthyFamily organization and CREVATE co-developed a project to design the conceptfor ‘Green home consulting’. Firstly, we researched green trend acrossdifferent industries around the world, looking at similar projects in the USand the UK to set the overall direction for the concept. Based on this, we wereable to redefine ‘green home consulting’ in Korean society and designed thebusiness model. The ‘green home’ that was defined in this project were ‘greenhouse’ and ‘green life’ ; incorporating re-design and utilization of space aswell as an overall change in lifestyle. Game PortalEvaluation Competitiveness evaluation of netmarble gameportal website and growth strategy
Netmarble is as a game portal providing gameinformation, community, entertainment contents along with different games.However, Netmarble had the following questions; ‘What do consumers think a gameportal is?’ ‘What is the area that they expect the most?’ ‘How can we increasethe linkage between individual games and game portals?’ ‘What is the biggestweapon of Netmarble?’ ‘In which direction should Netmarble be moving towards?’ Totackle these questions, the CREVATE team compared and analyzed brand awareness,portal satisfaction level, game satisfaction level, and game site satisfactionlevel of 1,000 users of the top 4 game portals. To identify users’ behaviorsand perception in greater depth and to discover their unmet needs, we conductedconsumer log and open innovation play on 10 Netmarble heavy/light users and 6other game portal users. Based on the research, we were able to evaluate thecurrent status, strengths and weaknesses of Netmarble as well as the role of agame portal from consumers’ viewpoint and the relationship between game andgame portals. We also proposed Netmarble UX innovation, community/consumercommunication strategy and proposed strategies for each game site. New Categorizationof Mobile Products Defining perceived value of each mobilebroadband device and drawing mobile device scenario for the future
This project from LG electronics aimed todraw future scenario of user context with mobile broadband device and to definethe value of device. For this we conducted consumer log and research workshopon 12 people who are heavy users of mobile devices such as smart phone,netbook, mid, umpc, pmp. The web diary and photo diary showed consumers’reasons for purchase, use dates and methods. We then asked the consumers togenerate new ideas during the workshop. From the research, we could define thedifferences in the context of using broadband devices as well as the perceivedvalue for each device. Interestingly, consumers categorized the various mobiledevices in only a few groups. These user perception were utilized to developmobile broadband device scenario.
|