요령 - 해외 업무 요령
-> ESOMAR Directory 가서 filter 활용해 독일/인도의 리서치 회사(85개) 찾아볼 수 있음.
로고 있는 회사 / 대도시에 있는 회사 / 글로벌 브랜치가 있는 회사
독일과 인도에 보내야 함.
견적 파악해야 그 견적 기반해서 현대에 제안할 것. 그 제안서는 이번주 금요일까지.
내년에 할 예정인데, 1) 할 수 있나? 2) 대략적 견적은 어떻게 되나? + 회사소개서
2022.11.08.-현대자동차 해외 에 메일 초안부터 보여드리기
메일초안
To Whom It May Concern,
This is Yoo of Crevate, a consumer-centered innovation consultancy located in Seoul, South Korea.
We are planning to do FGD & e-mail research in [Germany/India].
글로벌 자동차회사의 프로젝트 건으로 의뢰하게 되었다.
I am writing to see if you can conduct a research and how it costs, related to the upcoming project on car users.
We hope your reply include your availability, cost and company factsheet. The interviews will be conducted in the next year.
Here are the key research details:
-Goal: To interview subjects in [Germany/India] for the upcoming project about 'car marketability evaluation'
-Participants Client: who drives, and is particuarly interested in a car (the car models may include: [구체적 차종도 적어줘야 하는지? ]) (specific conditions are not decided yet)
-Methodology: FGD(5 groups, each group includes X candidates 한 그룹에 몇 명인가요? 보통은 6~7명) & e-mail research(500 candidates)
-Recruiting condition: The variety of age, gender, and income level is preferred
-Location: Germany/India (특히 인도는 지역이 광범위한데, 회사 근처 위치로 좁혀줄 필요가 있을지? 교통 좋은 곳이 좋은 듯. 법인 있고..현대도 왠만한 곳 다 있을 것임. 독일이면 프랑크프루트, 비행기 한 방에 가는 곳이 편함. 인도는 뉴델리이려나?
독일은 프랑크푸르트 바로 옆 도시 오펜바흐에 '현대자동차 유럽권역본부' 위치, 인도는 뉴델리 동남쪽에 판매법인 위치)
-Schedule & Deadline: the project is conducted during next year, so the research deadline is not yet determined, however, we need your estimate until this Thursday(11/10) 목요일까지 받으면 될까요? 한국타임 목요일까지 받으면 될 듯
So basically, I am requesting you to reply with:
-your availability to conduct the FGD & e-mail research next year
-your company factsheet or the research case(related to this one).
-your estimate that includes: breakdown하지 말고 걍 FGD 그룹당, 이메일 인당 단가 알려달라고 하면 될 듯 / 가이드는 우리가 줄 꺼고 포함사항 : 리쿠르팅, 실사, 스크립트(영어), 사진, 영상, 보고서(영어) / 이메일 리서치는 온라인 서베이 의미할텐데 이게 시간에 따라서 달라지긴 할 꺼여서...range로 알려달라! 고 하면 될 듯 아니면 보통 니네 standard는 뭐야? 물어봐도 됨. 20-30분 내에 답변 할 수 있는 것일테니...
-Recruiting 5 Focus Groups with X candidates each(한 그룹에 몇 명인지?): ___$
-Incentives for the FGD candidates: ___$
-Recruiting 500 candidates for e-mail research: ___$
-Incentives for the e-mail candidates: ___$
-Moderator: ___$
-Any other costs(tell me if any): ____$
-Total costs: ___$
I understand the short lead time but please reply by 11/10 12pm (Korean Standard time: GMT +9)
If you need help or more information, please contact us.
Sincerely,
Hyeongjun Yoo
+82-2-6403-6482 / hyoo@crevate.com
To Whom It May Concern,
This is Yoo of Crevate, a consumer-centered innovation consultancy located in Seoul, South Korea.
We are planning to do FGD & e-mail research in [Frankfurt, Germany / New Delhi, India].
I am writing to see if you are able to conduct a research and how it costs, related to the upcoming project of a global automobile company.
We hope your reply include your availability, cost, company factsheet and relevant research cases. The interviews will be conducted in the next year.
Here are the key research details:
-Goal: To interview subjects in [Frankfurt, Germany / New Delhi, India] for the upcoming project regaring 'car marketability evaluation'
-Participants: who drives, and is particuarly interested in a car; specific conditions(such as car models) are not decided yet.
-Methodology: FGD(5 groups, each group may include 6~7 participants) & e-mail research(500 participants)
-Recruiting condition: The variety of age, gender, and income level is preferred
-Location: Frankfurt, Germany / New Delhi, India
-Schedule & Deadline: the project is conducted next year, so the research deadline is not yet determined, however, we need your reply until this Thursday(11/10) 12:00pm KST(GMT+9)
-the final ouputs we are expecting from you are: interview photographs, videos, scripts, reports (texts all written in English)
-We will give you more details & guidances after they are fixed
So basically, we are requesting you to reply with:
-your availability to conduct the FGD & e-mail research next year (Y/N)
-your company factsheet and/or the relevant research cases
-your reply that includes:
-costs of recruiting & interviewing a single group(6~7 participatns) for FGD: ___$ per group
-costs of recruiting & interviewing a participant for an e-mail research: ___$ per participant
(an e-mail may be answered in 20~30 minutes; if you have other options, please tell us the cost range according to each option.)
-Any other costs(tell us if any): ____$
We understand the short lead time but please reply by 11/10(Thu) 12pm (Korean Standard time: GMT +9)
If you need help or more information, please contact us.
Sincerely,
Hyeongjun Yoo
+82-2-6403-6482 / hyoo@crevate.com
DEBARO GMBH mh@debaro.one
INSIGHT CULTURE suzanne@insight-culture.com
LEYHAUSEN RESEARCH GMBH b.peters@leyhausen.com
PMF PLAN MARKTFORSCHUNG GMBH kunert@pmfplan.com
KDA MARKTFORSCHUNG GMBH grimm@kdagmbh.de
FFIND DE grimm@kdagmbh.de
SIS INTERNATIONAL RESEARCH researchemea@sisinternational.com
인도 뉴델리
ADVENT GLOBAL info@adventglobal.in
NEPA INDIA hello.india@nepa.com
PHILOMATH RESEARCH gautam.puri@philomathresearch.com
AEON MARKET RESEARCH PRIVATE LIMITED anil@aeonresearch.in
E2E RESEARCH SERVICES PVT LTD rupa.raje@e2eresearch.com
IMAD RESEARCH kartik@imadresearch.com
SPADE SURVEY pkumar@spaderesearch.com