1983년 설립 / 직원120여명

Continuum is design and innovation consultancy. We work with business leaders to recognize opportunities, identify breakthrough ideas, and make those ideas real.

president and CEO : gianfranco zaccai
Right idea , Real results.

People

Combining people with diverse backgrounds and interests is our daily practice. Our approach fuels innovation and challenges our teams to find unexpected solutions.

• Global positioning
  아이디어는 지역에 제한되어 있지 않다. 그래서 다양한 지역에서 트렌드를 찾는다. (Boston / Milan / Seoul)

• Design Strategy Practice + Industrial Design,Graphic Design + Mechanical Engineer, Electrical Engineering + Retail Environments Designer등 다양한 전공별 사람들.

Approach

Business Challenges. Design Solutions.Our understanding of human behavior helps us create design solutions that lead to profitable business innovation.

• Business Innovation seven example.
  : design thinking for business innovation

( Emerging Technologies, Shelf Appeal, Innovation and IP, Design Strategy, Emotional Design, Brand Immersion, Design Intergration )

Capabilities

three main groups : strategy, product and brand.
- Strategy : great product나 서비스를 잘 알리기 위해 계획하는 것, 관찰, 분석, 소비자의 니즈를 파악하여 창의적이고 성공적인 디자인 전략의 기초를 마련
- Product : 소비자를 고려하여 그들의 니즈를 파악한 후, 경험을 통해 기쁨과 놀라움을 추구.
- Brand : 사람들의 마음과 감성적으로 연결될 수 있는 창의적 활동. 브랜드의 속성을 정의하고 발전시켜 소비자에게 브랜드 experiences전달

Education

support design education.
design education is many things.
(Roger Martin: The Opposable Mind, Support Design Education video, Design Squad on WGBH, Designworks at Rotman, Continuing Education, IDDS at MIT)