1998년 설립
직원50여명
Design Strategy Company
두곳에 운영 San Mateo, California, Second office in New York, NY CEO : Dev Patnaik, Neal Moore, Robert Becker, and Udaya Patnaik
Needfinding

Clients create new ways to grow. It's about growth
finding big needs, and creating ways to satisfy and excite people, time and again
New opportunity development

Service

seeds and soil approach
new markets, reinvent existing categories, define new products and services, innovation culture

New Customers Tailor your offerings to an entirely different set of customers. Appeal your offer.
New Markets Find out what it takes to go overseas and make money without losing your shirt.Time to go to China, Time to go to india 우리의 트렌드 서비스내용 포함함 New Ventures Work through the hairy and scary challenges of launching a new enterprise to ensure the greatest potential upside with the lowest possible risk.벤쳐
New Directions Leverage your existing brand and competences into adjacent spaces. Make Treasure map. Figure out where to dig first. 전략제시
New Capabilities Develop the systems, methods and tools to create your own innovation team.우리의 교육과 비슷함

• New Offerings Create products and services that have a substantially higher rate of success./compelling product and services
  
  • New offerings - products, services, experiences, roadmap, concept cars, porfolio plan
  • Target : 개학 세일의 변혁을 원했고, 디자인팀과 같이 일했고, 출발이라는 아이덴터티를 심어줬고, 3분기 매출이 12%증가. -
• New Customers - strategic imperatives. market sizing, market entry plan, product adoption strategies
• New Markets - Learning Journey, New Market Entry plan, Product and Services Adaptation, Global Market filter
• New Ventures - New Business Plan, New Business Prototype, Venture Board Advising
• New directions - Opportunity Map, Scenario Planning, Ideation Session(Ideation Sessions. Build consensus to move forward by mapping what’s possible and transforming the abstract into compelling visuals), Portfolio plan, Technology commercialization plan
• New Capabilities - Executive advising, learning labs, executives team workshop, innovation process design, innovation ROI measurement system, Innovation action plan, innovation management system, innovation workplace